The Zenfone 2 was certainly one of the most anticipated Asus smartphones ever and the company is hoping the Zenfone 3 follows suit. However this year the company has more than one device to show-off. 

The Zenfone 3 range spans across three devices – the Zenfone 3, Zenfone 3 Deluxe and the Zenfone 3 Ultra – with each offering targeted towards a different type of consumer.

Let’s take a quick look on the Zenfone 3 family.

Asus Zenfone 3

The Zenfone 3, is the entry-level of these three smartphones. It is expected to be around the $249 but its specs list is anything but budget.


Asus Zenfone 3 ZE552KL

  • 5.5-inch Super IPS+ display, FHD 1080 x 1920 pixels resolution, Corning Gorilla Glass 3
  • Snapdragon 625 processor and is coupled with an Adreno 506 GPU
  • 3GB/4GB RAM and 32GB/64GB Storage
  • 16MP Sony IMX298 rear, f/2.0, OIS, laser and phase detection autofocus, dual-LED flash
  • 8MP front camera offers f/2.0 aperture and full HD video capture
  • Fingerprint sensor
  • 24-bit audio
  • 3000mAh battery
  • USB Type-C connectivity
  • 7.7mm thick, weighting 155-grams 
When it launches on the market, its $249 price tag means the Zenfone 3 is certainly likely to have plenty of suitors.

Asus Zenfone 3 Deluxe

Zenfone 3 Deluxe is the undoubted flagship and has a bold claim to boast: it is the first unibody metal smartphone that doesn’t feature antenna lines.


Asus Zenfone 3 Deluxe ZS570KL

  • 5.7-inches Super AMOLED display, Full HD, Gorilla Glass 4
  • Qualcomm Snapdragon 820 processor with Adreno 530 GPU
  • 64/128/256GB storage and either 4GB or 6GB of RAM
  • Sony’s new IMX318 23MP camera on the rear,  f/2.0, 4-axis OIS, 4k recording
  • 8MP front camera offers f/2.0 aperture and also captures Full HD video.
  • Fingerprint sensor
  • 24-bit audio
  • 3000mAh battery
  • USB Type-C connectivity
  • 7.5mm thick, weighting 170-grams
The Asus Zenfone Deluxe is expected to launch later this quarter and with a starting price of $499 for the 64GB version, it’s firmly priced in affordable flagship territory.

Asus Zenfone 3 Ultra

Asus Zenfone 3 Ultra ZU680KL

As the word “Ultra” suggest, this device is huge! This is one larger-than-life smartphone and with a screen measuring 6.8-inches, you definitely need big hands to use it comfortably.

  • 6.8-inches IPS LCD display 1080 x 1920 pixels with Corning Gorilla Glass 4
  • Qualcomm MSM8976 Snapdragon 652 with Adreno 510
  • 32/64/128 GB, 3/4 GB RAM 
  • microSD, up to 256 GB (uses SIM 2 slot)
  • Sony’s new IMX318 23MP camera on the rear,  f/2.0, 4-axis OIS, 4k recording
  • 8MP front camera offers f/2.0 aperture and also captures Full HD video.
  • Fingerprint sensor
  • 24-bit audio
  • 4600mAh battery that can charge to 60% in just 40 min
  • USB Type-C connectivity
  • 6.8 mm thick, weighting 233-grams
The Zenfone 3 Ultra is expected to launch later this year from $479.

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